Marketing in Recession

I always wonder how do we do marketing in a recession period. As you'll know people just don't want to spend much in recession. They want to postpone the project, cut budget or just don't purchase.

For the brand marketers this won't be a big problem. They tend to survive better than you and me.

Long story short, read this article if you interested in reading further.

http://www.businessweek.com/managing/content/feb2008/ca20080219_060846.htm